Privacy Policy

1. Introduction

Sun City Rejuvenation ("we," "us," "our," or the "Company") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website at suncityrejuvenation.com (the "Website"), how we use it, how we share it, and the choices available to you.

This Privacy Policy applies only to information collected through the Website. It does not apply to information collected in our physical office in connection with the provision of medical or wellness services, which is governed separately by the Health Insurance Portability and Accountability Act (HIPAA) and applicable state law, and is addressed in our Notice of Privacy Practices provided at our office.

By using the Website, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Website.

2. Information We Collect

2.1 Information You Provide Directly

We collect personal information that you voluntarily provide when you contact us or request an appointment through the Website. This information may include:

• Full name
• Email address
• Phone number
• The service(s) you are interested in or requested preferred appointment date/time
• Any additional information or questions you choose to include in a message to us

We only ask for this information so we can respond to your inquiry or schedule your appointment. We ask that you do not submit sensitive health information, medical history, or protected health information through our Website contact or booking forms. Any necessary health information will be collected in person at our office through secure, HIPAA-compliant intake procedures.

2.2 Information Collected Automatically

When you visit our Website, we (and our third-party service providers) automatically collect certain information about your device and browsing activity. This information may include:

• IP address
• Browser type and version
• Operating system
• Referring website and exit pages
• Pages viewed and time spent on the Website
• Date and time of your visit
• General geographic location (derived from IP address)
• Device identifiers

2.3 Cookies and Tracking Technologies

Our Website uses cookies, pixels, tags, and similar tracking technologies to analyze how visitors use the Website and to support advertising. Specifically, we use:

• Google Analytics — a web analytics service provided by Google LLC that helps us understand how visitors interact with the Website. Google Analytics may collect information such as your IP address, pages visited, and time spent on our Website. For more information on how Google uses this data, visit https://policies.google.com/privacy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
• Meta (Facebook) Pixel — a tracking tool provided by Meta Platforms, Inc. that allows us to measure the effectiveness of our advertising by understanding actions visitors take on our Website and to serve relevant ads on Meta's platforms (including Facebook and Instagram). For more information, visit https://www.facebook.com/privacy/policy.

You may control or disable cookies through your browser settings. Disabling cookies may affect the functionality of the Website.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, questions, and requests;
• To schedule and confirm appointments;
• To communicate with you about our Services, including follow-up after your visit if applicable;
• To operate, maintain, and improve the Website and our Services;
• To analyze Website traffic and user behavior so we can enhance the user experience;
• To deliver advertisements on third-party platforms (such as Meta) and measure their effectiveness;
• To protect the security and integrity of the Website;
• To comply with legal obligations, enforce our Terms of Service, and protect our rights.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

• Service Providers. We may share information with third-party vendors that perform services on our behalf, such as website hosting, email delivery, analytics, advertising, and scheduling. These providers are only authorized to use your information as necessary to perform services for us.
• Analytics and Advertising Partners. As described above, Google and Meta receive information about your interactions with the Website through their tracking technologies.
• Legal Compliance. We may disclose your information when required by law, subpoena, court order, or other legal process, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.
• Business Transfers. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• With Your Consent. We may share your information for any other purpose with your consent.

5. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information, and you share information with us at your own risk.

6. Data Retention

We retain the personal information you provide through the Website for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, to respond to your inquiries, to comply with our legal obligations, to resolve disputes, and to enforce our agreements.

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights regarding your personal information, which may include:

• The right to know what personal information we collect, use, and disclose about you;
• The right to request a copy of your personal information;
• The right to request correction of inaccurate personal information;
• The right to request deletion of your personal information, subject to certain exceptions;
• The right to opt out of the sale or sharing of personal information for targeted advertising purposes;
• The right not to be discriminated against for exercising your rights.

Texas Residents: Under the Texas Data Privacy and Security Act, Texas residents may exercise the rights described above by contacting us using the information at the end of this Policy.

To exercise any of these rights, please contact us at info@suncityrejuvenation.com or (915) 555-0198. We will verify your identity before responding to your request and will respond within the timeframe required by applicable law.

8. "Do Not Track" Signals

Some browsers offer a "Do Not Track" ("DNT") signal. Because there is no industry standard for responding to DNT signals at this time, our Website does not currently respond to them.

9. Children's Privacy

Our Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will promptly delete the information.

10. Third-Party Links

The Website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party websites you visit.

11. International Users

Our Website is operated in the United States. If you are accessing the Website from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

12. HIPAA Notice

This Privacy Policy governs information collected through the Website. If you become a patient of Sun City Rejuvenation, protected health information collected and maintained in connection with your care is subject to the Health Insurance Portability and Accountability Act ("HIPAA") and is described in our separate Notice of Privacy Practices, which is available at our office.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. Material changes will be announced through the Website. Your continued use of the Website after the effective date of a revised Privacy Policy constitutes your acceptance of the changes.

14. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Sun City Rejuvenation
4727 Hondo Pass Dr, Ste B
El Paso, TX 79912
Phone: (915) 555-0198
Email: info@suncityrejuvenation.com